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Kristen Shuyler, Assistant Professor, Director, Communications and Outreach

Department(s): Communications & Outreach, Strategy & Development
E-mail: shuyleks@jmu.edu
Phone: (540) 568-7012
Office: Carrier 117B
MSC: 1704



Responsibilities:
Kristen leads the Communications and Outreach department within JMU Libraries. The purpose of the Communications and Outreach department is to lead, coordinate, and support communications, marketing, and outreach efforts that promote the JMU Libraries and empower our diverse communities to engage with the Libraries. Responsibilities include (but are not limited to) social media outreach, displays, exhibits, events, programs, graphic design, writing, and editing. This department manages the Libraries’ organizational relationships with University Communications and Marketing, the Division of Student Affairs, the Office of Undergraduate Admissions, and selected other non-academic units.


Education:
BA (Geography/Environmental Studies, magna cum laude), University of Oregon, 1997
MA (Geography), University of Washington, 2001
Master of Library and Information Science, University of Washington, 2005


General Info: Recent publications and presentations:
--"Creating a Library Orientation Card Game to Reach New Transfer Students," a 2019 article in "Public Services Quarterly." Available at http://commons.lib.jmu.edu/letfspubs/163
--"Fulfilling Our Potential: Libraries Supporting Civic Engagement in Virginia," a 2018 column in the "Virginia Libraries" journal. Available at https://commons.lib.jmu.edu/letfspubs/143/
--"Organic Outreach for Academic Libraries: Collaborating with Student Affairs Units to Reach College Students," a 2018 presentation at the Annual Conference of the Virginia Library Association. Available at https://commons.lib.jmu.edu/letfspubs/139/

Personal Home Page: https://works.bepress.com/kristen-shuyler/